The timing is perfect; a positive news article on origami paper packaging that you can fold into a St. Valentine’s heart on St. Valentine’s Day! With their new sustainable materials for packaging, Nestlé joins the club of the highly sustainable brands.
Since last fall, Nestlé Japan has been shipping out KitKat multipacks packaged in 100% recyclable origami paper, converting it from a single-use plastic packaging into a totally sustainable material. This idea is brilliant in two ways; it signals the company’s will to take sustainable development action and it turns packaging into something fun and positive. Apart from being able to turn packaging into hearts, consumers can also fold little cranes out of the origami paper.
Sustainable development can equal fun development
Each packaging comes with a visual instruction on how to fold the paper into an origami crane, a traditional Japanese symbol that stands for hope and healing.
This is a very smart and strategic move, because it’s both green marketing and it helps changing the consumers’ attitude towards packaging and waste. The latter one is, of course, of far greater importance. If we were to manage to turn our packaging into fully recyclable items and regard them as something more than just trash, we can definitely solve the waste issue that we are currently facing!
Sustainable brands become more and more aware
This sustainable development shift is the latest of many undertaken by Nestlé, a company that most certainly deserves to be called on of the world’s most sustainable brands. They have undoubtedly understood that large scale change is needed, and that it’s needed fast.
“Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025.” – Nestlé CEO Mark Schneider
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Turning trash into art or toys is an excellent way to reduce waste and pollution. People are simply more likely to keep it around longer, instead of just using and tossing it away. And as Origami paper is a very sustainable material, the impact on the environment, including oceans, rivers and waterways, is reduced drastically. This is one of the key reasons behind Nestle’s pledge to only be using recyclable items and packaging by 2025.
Implementing sustainable materials and the circular economy
Nestlé Japan seems to be taking the lead by planning to erase plastic packaging for all KitKat products, which is a huge hit in japan, already by next year! It is good to know that corporations seem to become more and more eager to help fix the environment. In the process, it becomes ever more obvious that their is also great economic gains to be made by implementing a corporate strategy based on sustainable development. As always, this is a win-win scenario!
Nestlé’s path toward the circular economy is paved with really awesome and innovative ideas and visions:
- Playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where we operate
- Working with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling and develop new approaches to eliminate plastic waste
- Labeling our plastic product packaging with recycling information to help consumers dispose of it in the right way
- Promoting a market for recycled plastics by continuing to increase the proportion of recycled plastics in our packaging
All Good Newz congratulates Nestlé on joining the well respected club of sustainable brands and says thank you for taking care of our environment!
Feature image provided by and porperty of Nestlé Japan and @Fumiaki.shingu